Brand & Design

Feature 2


Old Logo (2006)

Old Logo (2006)

New Logo (2017)

New Logo (2017)

Project Deliverables

  • Business Naming

  • Logo Design

  • Visual Identity System

  • Brand Guidance

  • Marketing Execution

  • Photography Assistance

  • Apparel Design

  • Tagline Creation


Front Street Pizza Pub


Massimo’s Pizzeria was a family-style pizzeria, focusing on quality ingredients and recipes. As business picked up, and a nearby building became available, Massimo’s wanted to explore evolving their local Italian restaurant into a new customer experience that included live music, a wide beer selection, and of course, great pizza. So after a years worth of market research and in-house auditing, Newly was able to help Massimo’s Pizzeria transition into a downtown late-night hotspot called Front Street Pizza Pub.

“When it comes to branding... I couldnt ask for better partners than Newly. Newly has designed all of our branding, logos, business cards, website, menus, flyers, and t-shirts. Everything they do, they complete in a timely manner, meeting all of our deadlines and exceeding expectations on creativity. They always come up with fresh ideas and designs to keep things looking brand new for us! Newly is a huge part of making our business successful and I am thankful for all their hard work.”
— Sarah M., Front Street General Manager