Newly
Brand & Design
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Featured

Rebrand

 
 
Old Logo (2012)

Old Logo (2012)

New Logo (2019)

New Logo (2019)


Project Deliverables

  • Logo Design

  • Visual Identity System

  • Brand Guidance

  • Marketing Templates

 

Fifth Wheel Freight

Rebrand

Fifth Wheel Freight is a rapidly growing logistics transportation provider out of Grand Rapids, MI. The company made an important decision to pair the transition of a name change (FWF) with a professional facelift to their existing visual identity. Newly helped with assisting on all foundation visuals that FWF could eventually use as a toolkit to create any brand materials going forward. Through research, strategy, and reasoning, this rebrand project was able to help FWF become flexible and at the sametime, consistent, as they strive to be a reliable industry-leading service.


 
“(Creative director) Justin’s expertise, professionalism, attention to detail, and communication are exceptional. He aligned the FWF rebrand perfectly with the vision of our company. His in-depth knowledge leads to great feedback, and his passion for design shows in the results of his work. I highly recommend Newly to any business looking to bring energy and consistency into their branding.”
— Ryan H., FWF Senior Marketing Coordinator
 
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