Visual Identity System
Fifth Wheel Freight
Fifth Wheel Freight is a rapidly growing logistics transportation provider out of Grand Rapids, MI. The company made an important decision to pair the transition of a name change (FWF) with a professional facelift to their existing visual identity. Newly helped with assisting on all foundation visuals that FWF could eventually use as a toolkit to create any brand materials going forward. Through research, strategy, and reasoning, this rebrand project was able to help FWF become flexible and at the sametime, consistent, as they strive to be a reliable industry-leading service.